This project, from its moodboards and branding systems, to frustrating hours of reworking logo designs and layout for the brochure, proved to be dense in deliverables albeit extensively useful, especially for those wanting to go into identity systems. Ultimately, I decided to combine elements from two of the three moodboards, merging a fresh color palette with the concentration of native roots Sitka has. For the final designs, I utilized both my primary and secondary color palettes for the various deliverables. The primary palette felt more professional and cohesive, therefore resulting in their utilization for the business system package. However, for a more playful, airy tone, the secondary was used for the rack brochure.