Revised

The WINTERSKOL poster advertises the multi-day winter festival that takes place in Aspen, Colorado. Combining a fresh layout with a more classic typeface and color palette in order to add dimensionality was the intention behind this design. While a shade of blue was used, it was done so sparingly as I wanted to veer away from stereotypical palettes of so many winter designs out there. Details pertaining to the December festival, presented in a small font size and orange color to contrast the dense blue WINTERSKOL, was placed in nooks and crevices of the title, echoing where different segments of the letter ends. Negative space was used effectively to present visual appeal in addition to preventing a crowded composition.

Descriptions of the festival were moved to different locations that create a better living space. The QR code was enlarged.

Original

Previous
Previous

Sequential Figure & Ground

Next
Next

Menu Design